UPDATED September 22, 2019

BY Eva Hoekstra

IN Company


UPDATED September 22, 2019

BY Eva Hoekstra

IN Company


The TDA Global Cycling Family Gets Just A Little Bigger


Hello my name is Eva! I’m the new kid on the block at TDA Global Cycling and boy, oh boy, am I excited!

The customer’s inquiries are my number one priority. You will also find me writing blogs, assisting with content creation, sales, marketing, tour operations and general office support.

A little note about myself, well a few notes…

I often refer to myself as being similar to a Jack Russell Terrier. If you don’t know the breed, that generally means full of energy and annoying. Just kidding, while I am full of energy, I would argue I am not at all annoying. I am a free spirited people person who is always keen to exchange stories of adventures and life lessons.

I discovered TDA about nine years ago while working at MEC in Toronto (then called Mountain Equipment Coop). A member told me about how he had just signed up to do the Tour d’Afrique. After hearing what it was all about I felt inspired by the tour immediately. I only rode my bike around the city and had never thought to do long distance riding before. I decided to test out the waters and do a short easy tour to see what it was all about. I set out on my first mini tour adventure with a friend shortly after. We left for Montreal on a beautiful September morning. It was only a few hours in when I learned a few key lessons about cycle touring. Always bring proper rain gear, cycling shoes have their purpose, and it’s a good idea to have some sense of where you are going to sleep ahead of time. After only a few hours of riding I was soaking wet from a rainstorm, my feet were killing me and we had no idea where we were going to sleep. Luckily, I can laugh at my amateur mistakes I made back then. It really was an adventure I’ll never forget and I got some great stories out of it too!

So here I am now, at the place that inspired my first cycling adventure! I hope I can inspire others to get outside and do something that will challenge them, give them amazing stories and maybe a few life lessons along the way.

6 Comments for "The TDA Global Cycling Family Gets Just A Little Bigger"

Dear Eva,
You sound like you are a fantastic ambassador for TDA; one who really enjoys cycling.
While I live a long way from TDA (in the UK) & simply cannot afford rides with tour companies, I love long distance cycling (the longer, the better) and enjoy following the adventures of TDA and their cyclists.
I wish you all the best with your stay at TDA and hope you are successful with inspiring others to get on their bikes & go riding with TDA.
Kind regards

    Hi John
    Thank you so much! That means a lot coming from a long time TDA follower. Happy to have you follow along my journey 🙂

enjoyed reading about you, you do sound like a fantastic ambassador!

    Thank you Jen! 🙂

Wow Eva, it brings tears to my eyes hearing your story as it feels like you found the perfect opportunity to do the things you love most…riding, talking about riding, and writing about riding. I am so happy for you!
Love your big sis,


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