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Vinotherapy – The Perfect Recovery on our Cycling Tours
Until today if someone would mention the word vinotherapy to me, I would think of the time I spent with my fellow cyclists tasting a bottle of great Malbec while cycling in Argentina on our South Americana expedition or having a great Stellenbosch wine celebrating the arrival of TdA in South Africa.
Today I got this in an email: “I’m looking for the world’s top vinotherapy spas. Each spa should have at least three wine-inspired treatments…..” Lo and behold, here we are running a worldwide bike touring operation and I have not heard of vinotherapy spas not to mention beer therapy, vodka therapy, grappa therapy, rum therapy and who knows what else.
You are probably thinking that I am pulling your leg. A quick search on Google and I found this at the Ritz Carlton Spa in Toronto. “The Blokes and Beer treatment begins with the ‘Man-E-Cure’ – a hops and sea salt exfoliation… while the personalized full body massage provides instant relaxation. Once the treatment is complete, Blokes and Beer guests are treated to chilled bottles of local Mill St. organic lager.”
Right there I can see our next marketing strategy…
‘After hard day of cycling on the Orient Express you will be able to recover in bath beer extract, effective against inflammatory afflictions, poor circulations in the hands and feet and particularly known for eliminating dehydration.’
‘A hard day cycling in the Taklamakan desert on the Silk Route will be forgotten quickly with warm Baijiu served in hand crafted ceramic bottles to be applied on fatigued muscles.’
‘Next year when after a hard day of cycling on Trans-Europa, you can sooth your aching body in a bath of the purest of vodka made of organic handpicked grain, distilled in the 300 year old distillery in St. Petersburg.’
Wow, the opportunities! The sky is the limit. I am just wondering about the company insurance premiums.
Top image: Henry in search of vinotherapy in a vineyard in Turkey, 2007.
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