Time Machine – The Video Or How To Add 9 Years To Your Life
It seems wherever you turn nowadays there is someone trying to sell you eternal youth. Did you know that the global anti-aging market was worth $250 billion in 2016 and is estimated to reach $331.41 billion by 2021? The June 17th, 2017 report published by Reuters says: “Anti-ageing market is observed to be one of the rising markets in today’s world. New technologies have initiated the association of new anti-ageing treatments and products, which is propelling the anti-ageing products, service and devices market growth. Increased awareness about ageing signs, increase in obesity and sedentary routine are fuelling the market growth.”
However, as we all know, we live in a world of images and videos so we thought maybe we could create a short whimsical video that would hopefully be widely shared. It would point out that regular cycling is not only lots of fun, it will take you to all sort of places, keep you healthy, add years to your life and, more importantly, improve the quality of your life. So I called an old friend who works in television and he came up with a concept that he called ‘Time Machine’.
As with all ideas it took three times as long as we expected – but in our case we did not care because here in the office we all cycle, everyday – rain or shine, heat or cold. (today as I write this, the weather app said it is -16C but with the windchill it feels like -25C). Thus, we all expect to live much longer than the extra 9 years that the variety of studies around the world indicate.
Since ancient times, humans in various cultures have looked for the ‘Elixir of Life’ also known as the ‘Elixir of Immortality’ or the ‘Philosopher’s Stone’ – a potion that once taken will give an individual eternal life and eternal youth. We cyclists know better. If you want to stay young, get on a bike as often as you can and keep on riding. We cyclists also know that most people are unaware of this so I suggest that you send our Time Machine video to them and hopefully the message will get through. Remember that with the noise of today’s world one needs to hear the message often before the proverbial shoe drops. So share the video. The more you share the more likely the message will sink in.